For old school political strategists that are having a hard time coming around to the importance of social networking, I ask that you take a look at the hashtag for Scott Brown’s Senate race in Massachusetts, and pay attention to what transpired yesterday.
Now look at this:
That’s how much social networking scored Scott Brown in one 24 hour period.
It’s called a money bomb. Can every candidate get this much? Of course not. But it speaks to the power of social networking and what can be accomplished when we work together towards a common goal in real-time.